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Накрутка поведенческих факторов
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Если ты когда-нибудь задумывался, почему твой сайт где-то на задворках Яндекса, а не сияет на первой странице, то ты по адресу. Сегодня мы разберемся, как раскрутить сайт в Яндексе, чем SEO для Яндекса отличается от Google, и что за загадочные поведенческие факторы все обсуждают. Поехали!
Чем SEO для Яндекса отличается от Google?
Давай начнем с того, что Яндекс и Google — это как два разных мира со своими правилами игры. Представь, что это как играть в футбол и в американский футбол: мяч вроде есть, но правила разные.

1. Региональность
Яндекс очень любит локальный контент. Если ты в Новосибирске, то Яндекс покажет тебе сайты из Новосибирска.
Google более глобален и не так сильно зациклен на региональности.
2. Поведенческие факторы
Яндекс обращает внимание на то, как пользователи взаимодействуют с твоим сайтом: сколько времени проводят, сколько страниц просматривают и т.д.
Google тоже смотрит на это, но не настолько фанатично.
3. Ссылочное ранжирование
Яндекс более скептически относится к количеству ссылок и больше ценит их качество.
Google любит, когда на тебя ссылаются все и вся, но тоже ценит качество.
4. Анализ контента
Яндекс уделяет больше внимания морфологии русского языка и лучше понимает сложные конструкции.
Google может иногда «спотыкаться» на наших падежах и склонениях.
Что такое поведенческие факторы?
А теперь к загадочным поведенческим факторам. Это как твой сайт ведет себя на первом свидании с пользователем. Если все круто — будет второе свидание (и хорошие позиции в выдаче).

Основные поведенческие факторы:
Время на сайте: сколько пользователь тусит на твоем сайте.
Глубина просмотра: сколько страниц он посмотрел.
Показатель отказов: ушел ли он сразу или задержался.
Возвраты на сайт: возвращаются ли пользователи снова.

A ring found among the debris of Florida’s recent hurricanes awaits its owner
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Scattered across Florida’s hurricane-ravaged communities are piles of debris, remnants of what were once homes. Cherished memories — photo albums, family heirlooms, and tokens of love — swallowed by floodwaters and carried miles away, are now reduced to mere fragments and discarded amid the wreckage.

But in one of these piles of lost memories, a small, inconspicuous velvet black box was discovered with a ring and a note that read: “I was 18 when my parents gave it to me.”
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Now, Joe Kovach, the engineer managing one of the debris sites in Tarpon Springs, Florida, where the box was found, is searching for its owner.

“Everyone has been basically dumping their entire lives onto the curb after the storm when everything flooded. My own boss’ house had 30 inches (of water) in it, and I saw his face and just how devastating it can be for everyone,” Kovach, an engineer with Pinellas County Public Works, told CNN.

“A lot of people in the community were really affected by these two storms, if there’s just a little bit I can do to give back, then that’s perfect.”

A contractor, who was gathering and condensing debris with an excavator, discovered the ring when he looked down and saw the box.

“This was a needle in a haystack for sure. For something like that to survive all that when everything else was so wet and saturated, that was kind of incredible,” Kovach said.
Although the ring was found after Hurricane Milton, Kovach is sure the treasure was initially lost amid the ruins of Hurricane Helene, based on the pile of debris it came from, which Pinellas County Public Works tracks. It is likely the owner of the ring is from Crystal Beach, Ozona, or Palm Harbor, Kovach said.

On Tuesday, after the contractor informed him about the ring, Kovach posted a photo of the box and the note on several local community Facebook pages, asking if it belonged to anyone. He did not include a photo or description of the ring to ensure it is returned to the rightful owner who can accurately describe it. On the inside lid of the box is a gold engraving with the jewelry brand, “The Danbury Mint.”

Dodgers star Shohei Ohtani suffers left shoulder injury during Game 2 of the World Series
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Los Angeles Dodgers superstar Shohei Ohtani suffered a shoulder injury before the Dodgers’ 4-2 win over the New York Yankees in Game 2 of the World Series Saturday.

The Japanese slugger sustained a left shoulder subluxation and will undergo more testing, Los Angeles Dodgers manager Dave Roberts said after the game, adding that the team is however “encouraged” about the injury.
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“The strength was great,” Roberts told reporters. “The range of motion good. So, we’re encouraged. But obviously I can’t speculate because we don’t get the scans yet. So, once we get the scans, we’ll know more. Again, with the strength, the range of motion good, that’s certainly a positive.

A shoulder subluxation occurs when “the humerus partially slides in and out of place quickly,” according to Johns Hopkins Medicine.

With the Dodgers up 4-1 in the bottom of the seventh inning, Ohtani attempted to steal second base but was thrown out to end the inning. Ohtani, however, stayed on the ground grimacing in pain and eventually walked off the field with trainers holding his left arm.
“Obviously when you get any one of your players that goes down, it’s concerning,” Roberts said. “But after kind of the range of motion, the strength test, I felt much better about it.”

According to the FOX broadcast, microphones picked up a conversation between Ohtani and trainers saying that his left shoulder appears to have popped out of its socket.

This weekend’s playoffs mark Ohtani’s first appearance in the postseason after he missed out in each of his six seasons with the Los Angeles Angels.

The star player is riding on a series of remarkable accomplishments in recent months, including hitting his 50th homer of the season and stealing his 50th base in the Dodgers’ victory over the Miami Marlins last Thursday. Ohtani went on to rack up his 51st of each stat by the end of the contest.

This teen became the youngest person to summit the world’s highest peaks. Now he wants others to follow in his footsteps
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Nima Rinji Sherpa’s ears are still tinged black from wind chill, an occupational hazard of climbing to heights where humans struggle to breathe, and where the weather can turn deadly in an instant.

This month, Nima became the youngest person to summit all 14 of the world’s highest peaks, but the 18-year-old Nepalese mountaineer is already getting ready for his next big feat.
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Speaking to CNN via video call from the Nepali capital Kathmandu last week, Nima said he’s taking a couple weeks’ rest before preparing to climb the world’s eighth-highest mountain, Manaslu, with Italian mountaineer Simone Moro – in winter, alpine-style.

“That means we’re climbing an 8,000-meter mountain in winter… There’s no fixed ropes for us, there’s no (supplemental) oxygen for us, there is no support for us. So, it’s like pure human endurance,” Nima said. “It has never been done in the history of mountaineering.”

After that, “I’ll take some rest,” Nima laughed.

On October 9, Nima reached the top of the 8,027-meter (26,335-foot) Shishapangma along with his partner Pasang Nurbu Sherpa. For Nima, it was the final of the “eight-thousanders,” the 14 peaks recognized by the International Climbing and Mountaineering Federation as standing more than 8,000 meters above sea level.

Describing the moment of summiting the final peak as “pure joy,” Nima said his motivation comes from his family, many of whom are renowned mountaineers.

His father, Tashi Lakpa Sherpa, has climbed Everest nine times, and at age 19 became the youngest person to summit without bottled oxygen. His uncle Mingma Sherpa became the first South Asian climber to summit the 14 peaks in 2011.

“My uncles and my father, they are way more successful than I would ever be because they came from a very small village. To even dream about being this successful, for them it was really hard,” Nima said. “I have the privilege that they didn’t have.”

He served with the US Army in Iraq. Now he’s one of Asia’s top chefs and a Netflix ‘Culinary Class Wars’ judge
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From a warzone in Iraq to a Michelin-starred kitchen and a hit Netflix show, chef Sung Anh’s path to the top of Asia’s fine dining scene has been anything but ordinary.

“Just like I did in the US Army, where I volunteered to go to the war, wanting to do something different — I decided to come here to Korea to try something different,” says the Korean-American chef and judge on hit reality cooking show “Culinary Class Wars,” which has just been green-lit for a second season.
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Sung, 42, is the head chef and owner of South Korea’s only three-Michelin-starred restaurant, Mosu Seoul. In recent weeks, he has gained a new legion of fans as the meticulous and straight-talking judge on the new Netflix series. It’s this passion and unwavering drive to forge his own path that’s helped reshape fine dining in his birth home.
Born in Seoul, South Korea’s capital, Sung and his family emigrated to San Diego, California when he was 13.

“We were just a family from Korea, seeking the American Dream,” he says. “As an immigrant family, we didn’t really know English.”

As a teen growing up on the US West Coast, his mind couldn’t have been further from cooking.

“I went to school, got into college, but decided to join the US Army because that’s the only way I thought I could travel,” says the chef.

Over four years of service, he trained in bases across the country, before being deployed to his country of birth, South Korea and — following 9/11 — to the Middle East.

Scientists say skeletal remains found in castle well belong to figure from 800-year-old saga
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Researchers have connected the identity of skeletal remains found in a well at Norway’s Sverresborg castle to a passage in a centuries-old Norse text.

The 800-year-old Sverris saga, which follows the story of the real-life King Sverre Sigurdsson, includes the tossing of the body of a dead man — later known as “Well-man” — down a well during a military raid in central Norway in 1197.
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It’s likely, according to the text, that raiders lobbed the body into the well to poison the main water source for locals, but little else is said about the man or who he was in the saga.

Researchers initially uncovered the bones in the castle’s well in 1938, but they were only able to carry out a visual analysis at the time. Now, scientists have an array of analytical techniques at their disposal, including genetic sequencing and radiocarbon dating.

A new study on the remains, published Friday in the Cell Press journal iScience, reveals unprecedented insights into Well-man’s appearance based on in-depth research on samples of his teeth.

“This is the first time that a person described in these historical texts has actually been found,” said study coauthor Michael D. Martin, a professor in the department of natural history at the Norwegian University of Science and Technology’s University Museum in Trondheim, in a statement.

“There are a lot of these medieval and ancient remains all around Europe, and they’re increasingly being studied using genomic methods.”

The findings not only shed fresh light on what Well-man looked like but also who he was, with a surprising twist about how he ended up in a Norse saga.